Branding and Product Launch Party

What is a Launch Party?

In its simplest form, a launch party is an event used to help promote a new brand, product, location, or service. A launch party should be an extension of the core values of your brand, as well as, reflect your beliefs and desires as a company, while showcasing something completely new. It typically includes inviting people involved with your business such as stakeholders, potential investors, startup founders -- and do not forget key industry influencers, such as journalists, bloggers, and YouTubers. The event should introduce them to your new brand, product, service, or location, while also entertaining them and making the experience a memorable one.

Planning and hosting a branding or launch party is no easy feat! But if you get the party right, you have a great way to get your brand's name out there, meet new clients, and celebrate the birth of an idea into a living product or service. Launch parties can generate great buzz for any product or company. This event can garner goodwill and be exciting for prospective customers or clients, but only if they are planned and executed well! That is where O'Brien Productions comes in! With over 30 years' experience in memorable event planning, we have the knowledge and know-how to make your launch party a huge success.

Here are some things you need to know before planning your event:

Know your objective - Do you want to promote the launch or release of a new product or brand? Are you trying to increase brand recognition, to raise funds, educate the market, generate leads, or look for business partners?
Hire the RIGHT Event Planning Company - To ensure a successful party, partner with an event planning company with a depth of knowledge and experience in corporate events and launch parties. Look no further than O'Brien Productions. We have an experienced, professional, and inspired staff of event designers -- and memorable parties are our business!
Get the Right Theme - Keep the theme on brand because this event is about communicating your message. O'Brien Productions specializes in themed events and our website includes over 50 specific themed parties we have brought to life.
Invite the RIGHT People - Who you invite will set the tone, so make it exclusive. Make this the party everyone wants to attend and use social media to keep interest buzzing. Let O'Brien Productions handle all of your invitations, as well as posting it on social media.

Location, Location, Location - O'Brien Productions has ideas for unique and cool locations for unforgettable events. Indoors or out, we have partnered with venues all across the southeast and will find the perfect location for your event.
VIP all the Way - Let O'Brien Productions bring in all the red carpets, stations, velvet ropes, and elegant entrances to make this event the perfect launch party. Need a ribbon cutting? We have everything needed for a successful event.
Hire a MC or Host - Launch parties require some formality and O'Brien Productions can identify and provide Professional Speakers, DJ's, and MC's to help elevate your event.
LIVE Demonstration - If product is wearable, O'Brien Productions has models, hosts, and hostesses available to showcase your item.
Serve the Right Food - People will remember your product AND the food that is served. Always provide well thought out food and beverage choices with fully manned service professionals. O'Brien Productions caters every type of event, from your cozy cocktail hour with hors d'oeuvres, to a full sit-down, multiple course elegant dinner.
Perfect Gift Bags -- Your gift bag really does matter. Let O'Brien Productions provide your guests with the perfect gift bags. The more unique the gift bag, the more positive results will yield. Word of mouth and social media updates are everything!
Social Media Engagement - Before and after the event, use social media as free advertisement for brand awareness. Come up with a witty #hashtag that represents the type of event you are hosting. If needed, let the clever staff at O"Brien Productions assist you. During the event, have an Instagram worthy wall with a professional photographer as well as have several selfie stations. Have your #hashtag spelled out with flowers or balloons and have the props on brand.

These Customers Trust US, You Can, Too!

Request an Event Quote Today!

O'Brien Productions understands how important it is for an event to be successful, and ultimately, valuable and stress-free for you. Our professional staff is here to handle all the details - you and your team just enjoy the event! Call us at 770-422-7200 or click below to request a quote and let us show you how we can elevate your event to the next level and create the perfect turnkey Branding / Product Launch Party.
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